Director of EM Communications
Kristin Reed joined the Division of Enrollment Management in January 2026 to serve as the Director of Enrollment Management Communications. In this role, Kristin is responsible for developing and executing a strategic communication and marketing plan across the enrollment lifecycle that supports the recruitment, retention and graduation of all Volunteers.
As Director, Kristin oversees communications teams dedicated to implementing outreach across print and digital touchpoints for undergraduate students, prospective students, and their families. In addition to providing leadership across EM Communications, Kristin collaborates with division and campus partners, contributing to institutional and system-wide goals for enrollment growth and student service and facilitating comprehensive and cohesive communications across all student populations.
Kristin spent more than 15 years honing her skills in marketing, communications, and business development roles, leading high-performing teams while developing strategic communications, overseeing brand initiatives, and leveraging data-driven decisions. In her prior roles, Kristin specialized in planning and executing tailored communications campaigns, maximizing ROI and growth opportunities, and building partnerships with internal and external stakeholders.
Kristin earned a bachelor’s degree in Business Administration with a focus on marketing and communications from the University of Tennessee in 2003. She returns to Rocky Top with a lifelong understanding of the Volunteer Spirit and is excited to directly contribute to the ways it shapes our community, the Volunteer experience, and the University of Tennessee’s access mission.
“I love the University of Tennessee, its mission, and the role we play in strengthening our state and communities. My work is driven by a desire to connect people to opportunity and to contribute to something larger than myself. The Volunteer spirit of service, excellence, and impact guides everything I do, and it’s a privilege to serve in a place that feels like both purpose and home.”
CliftonStrengths: Strategic, Competition, Arranger, Positivity, Woo